Popcorn and a Movie: A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical
Sword and the Script
NOVEMBER 6, 2018
Instead, the documentary makes the market – customers and prospective customers – the hero in the film, as it walks the audience through four high profile breaches. The company debuted the film at RSA, which is one of the most significant tradeshows in the industry. This is a great start, but they didn’t stop there.
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