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Changes in journalism impacting PR

Prakkypedia

In a recent PR Daily post , Mike Schneider wrote of the ‘4 ways journalism changes are affecting PR’. The Australian Senate Select Committee on the Future of Public Interest Journalism released its findings in February 2018. While based on the US experience, the piece has relevance for the Australian PR practitioner.

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12 Places to Find Relevant Content Ideas Now

Cision

” “New Facebook” alerts me to new features on the platform, usually from highly reputable sources (I mention this because new Facebook features tend to incite a lot of interest). Newspapers and Their Derivatives. In contrast to IFTTT, Zapier is also a freemium app with limited free “zaps.”

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How Niche Social Media Platforms Like Quora Can Be Valuable for PR

Cision

Similarly, I read an article in the Wall Street Journal about Lindsay Graham’s use of the app Sidewire , a politics-only social media platform described as “ Twitter for politics.” An AMA on Reddit, a Facebook post, or a Tweet would have organically distributed their message far more effectively than posting to Quora.

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Behind the Headlines With Neil McAllister

Cision

What was behind your decision to switch from journalism to PR? How will your background in journalism help you in this new position? Media outlets are all too aware of the growing number of people who say their primary source of news headlines is not the front page, but Facebook or Twitter. Want to improve your media relations?