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Why so many Employer Brands struggle with social media

Communications Conversations

In industry media and on PR/marketing blogs like this one, we talk an awful lot about “master brand” social media marketing work. However, we don’t talk nearly as much about “employer brands.” Think about a company like Home Depot. For one, it’s not sexy.

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What Taylor Swift Can Teach You About Social Media Marketing

MaccaPR

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

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The NewsWhip Pulse Episode 1 Recap

NewsWhip

Last Friday we hosted our first edition of The NewsWhip Pulse, our new biweekly webinar series in which we look at emerging trends, and hear from some distinguished guests in the media and PR industries. . Ben and Paul began by talking about the enormous increase in engagement so far this year. 2020 engagement. 2020 engagement.

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