The evolving media consumption habits of Gen Z–and what they mean for communicators
Communications Conversations
NOVEMBER 17, 2016
And, there are ethical boundaries many companies would prefer not to cross. Gen Z watches a LOT of video–most of it on YouTube. According to recent research, 93 percent of Gen Z’ers visit YouTube at least once a week. For my kids, YouTube IS the internet. For Gen Z, video IS YouTube. population?
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