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The widening generation gap–and what it means for communicators

Communications Conversations

Meanwhile today’s Millennials and Zers are off making millions playing video games and being content creators on Instagram and YouTube. They’re assuming leadership positions and influencing budget decisions. are caught up in structure and paradigms from 1995. Do you see the two different worlds?

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7 ways to get more mileage for your trade show social content AFTER the show

Communications Conversations

A few weeks ago, I attended my first trade show on behalf of a client in three years. It was a rather large trade show and I was tasked with social media strategy and execution during and after the show. But, for many brands, trade shows are still content goldmines. Your customers are at trade shows.

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels. Resources Library - Amp up your web devotion to content marketing.

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To Byline or Not: 5 Reasons Why Your Blog Should Identify Its Authors

MaccaPR

When Tina would wander across trade show floors, prospects would spy her name tag, grab her arm and treat her like a celebrity: “Oh, my God - are you Tina? It’s allowed General Mills to showcase a variety of employees in a variety of roles across the company, each with their own unique voice. Let’s call her ‘Tina.’