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What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

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‘Give Them Back Something of Value’: How to Start Your Lead Generation Program

Contently - Strategy

The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transportation. In our first playbook for marketers , we covered how brands should develop a content strategy to build awareness and establish thought leadership. Taking the lead. At GE, Kellner operates with a similar philosophy.

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