Bad Pitch Blog
OCTOBER 24, 2007
'Karen Russell is one of several teachers I’ve met online and off that have a passion for social media and bridging the gap between practitioners and students. Yeah, students are digital natives, but that doesn’t mean they’re born with a blog and Twitter account. Via Colin McKay, I saw Karen’s request for “a dozen things I wish PR pros would blog about.
Bad Pitch Blog
OCTOBER 30, 2007
'Author and Wired editor Chris Anderson caved under the weight of endless PR spam -- more than 300 emails a day. So he published 328 email addresses – the latest batch of offenders – hoping the spam bots will teach these folks a lesson. And you thought Slick was a pain in the arse. Whether or not you agree with Anderson’s approach, I’m here to tell you the problem is JUST.
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Bad Pitch Blog
OCTOBER 29, 2007
'10) Busy Holding Vigil For Britney/Paris/Lindsay And Even Ellen 9) It’s Still With Legal For Approval 8) E-Mail Was Down All Day 7) Our Phone/Laptop/PDA Batteries Died 6) We Were At An Offsite Meeting/No Coverage Where Our Offsite Was Held 5) We Were Out Sick/On Vacation For A Few Days 4) Creative Director Pushed Back And Is Exploring a Different Direction 3) We’re Still Futzing With It, er, Making It Even Better 2) We Misunderstood The Deadline/Deliverable 1) Our Day Jobs Keep Getting In The W
Bad Pitch Blog
OCTOBER 25, 2007
'The Bad Pitch Blog will be on the BlogTalkRadio program "The Rundown" with Luke Armour. Armour is one of a handful of Ohio-based PR bloggers, which is just one reason I’m looking forward to this internet radio show on Tuesday, November 13 at 1:30 PM ET. The other half of this blog, Richard Laermer, will be joining us. And, best of all, you can join in too.
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Bad Pitch Blog
OCTOBER 18, 2007
'The post below inspired us to create a Top 10 List of Things You Never Say to a Reporter. We''re getting some great entries so far and want to encourage everyone to keep them coming. Post them in the comment section of this post or the BusinessWeek post. Tomorrow I head to The University of Georgia to present at Connect. So the Top 10 List and the winner will not be posted until Monday, October 18.
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Bad Pitch Blog
OCTOBER 10, 2007
'It’s happened to a lot of us. You’re told to start pitching a topic in earnest. Your pitch gets a reporter’s attention. After the usual exchange, you set a date for the media interview. The adrenaline begins pumping as you e-mail your client the details. Then suddenly the client bails on the hard-earned media opportunity, leaving you in a tough spot.
Bad Pitch Blog
OCTOBER 5, 2007
'This may fly in the face of Richard’s Pepto-Bismolic plea, but before everyone gets all Shiny Happy People, I must vent. Someone sent us their second bad pitch. Both pitches start with the salutation: To Whom It May Concern. TO WHOM IT MAY CONCERN!? First of all, this isn’t a salutation. To Whom It May Concern reads more like “F&!k it, I can’t find the remote so could you just publish this for me so I don’t have to get up and walk all the way across the room?
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