Sat.Aug 04, 2018

article thumbnail

How Twitter Feuds Have Turned into Good PR

Ronn Torossian

While social media is one of the powerful PR tools in the digital world, it’s also one of the most difficult avenues for modern brands to understand. Being successful on channels like Twitter today isn’t just about delivering exceptional customer service and useful content. People want to see that their favorite brands have personalities that they can resonate with.

Twitter 199