Sword and the Script

APRIL 27, 2019

Is the process of media relations getting harder? Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. That’s up 17% from the same survey last year. So, what’s PR to do about it? Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing.

Survey 90

Survey Journalism Study Pitching 90

David PR Group

APRIL 27, 2019

Most attorneys get the majority of their new business from referral sources, but many don’t do a good job marketing to them. We have a multi-step approach to help attorneys figure this out. We put strategy before tactics, and the first step is understanding and codifying the value you bring to clients — and what you want to be from a marketing standpoint.

Marketing 75

Marketing Reputation Internal International 75

PeakMetrics Insights

APRIL 27, 2019

When your team does something big, the news should know about it. In the old days, a press release was enough to get coverage. Now, however, it’s not enough. Organizations need a media outreach plan. When to Use Media Outreach. Organizations have a few options when attempting to generate attention in the new era of digital native media outlets.

Social Media 40

Social Media Radio Engineering Writing 40

PeakMetrics Insights

APRIL 27, 2019

When your team does something big, the news should know about it. In the old days, a press release was enough to get coverage. Now, however, it’s not enough. Organizations need a media outreach plan. When to Use Media Outreach. Organizations have a few options when attempting to generate attention in the new era of digital native media outlets.

Social Media 40

Social Media Radio Engineering Writing 40

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.