Sun.Nov 19, 2023

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3 steps for conducting buyer persona research for your business

Agility PR Solutions

To stay in business, you need to know who you are talking to. Even in the PR business, this is true. People today expect businesses to know what their needs are and meet them in the best way possible. That is why buyer persona research is important. When PR pros do in-depth buyer persona research, […] The post 3 steps for conducting buyer persona research for your business appeared first on Agility PR Solutions.

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How to use newsjacking to support brand awareness and engagement

Axia PR

Effective newsjacking can increase your visibility and boost sales, but it requires careful execution. Newsjacking is a method used to link your company to a prominent conversation or trend in the news or social media. Since marketers must stay up to date on trending topics, this piggyback PR strategy “newsjacks” viral stories to bring attention to your company and support engagement.

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5 ways to track your brand reputation score

Agility PR Solutions

When was the last time you tried a business for the first time without doing a little research first? Can’t remember? Well, you’re not alone. According to recent studies, 98 percent of people go through online reviews before patronizing local businesses. Another 87 percent evaluated local businesses with Google in 2022, a 6 percent increase […] The post 5 ways to track your brand reputation score appeared first on Agility PR Solutions.

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Come on, natural intelligence first, please!

Maxim Behar

The world is crazy about artificial intelligence. In every second business conversation, customers and suppliers explain to me how they can do their job just like that, quickly, with just a few lines in the field of another software and their task is already solved. I'm not disputing - in many ways this is a tremendous advantage. However! There is no way that this advantage can serve us without natural intelligence - the ideas, the creativity, the education, the experience.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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New guidelines issued for equitable pay and transparency in the influencer marketing industry

Agility PR Solutions

Consumer demands for more authenticity and transparency in brand marketing and messaging catapulted the influencer marketing industry into a top-tier comms strategy, which has grown exponentially over the years, and in fact has spurred its own content-creating business model. But as the practice grew on its own terms, and without any real oversight or regulation, […] The post New guidelines issued for equitable pay and transparency in the influencer marketing industry appeared first on Agi