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Public Relations Objectives

Doctor Spin

Public relations is a young academic field with potential to inform various areas of communication and offer tools like issues management for various applied communication fields.“ Source: Journal of Communication 1 Botan, C., & Taylor, M. Public relations: State of the field. Journal of Communication, 54, 645–661.

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Public Relations vs Marketing

Doctor Spin

Public Relations is typically taught under Communications. Learn more: Public Relations vs Marketing Subscribe and get a free ebook on how to get better PR ideas. In public relations, we have the skill set to manage public perceptions and shape opinions long-term.

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The Bandwagon Effect: Momentum Is Everything

Doctor Spin

Source: British Journal of Political Science 1 Marsh, C. Back on the Bandwagon: The Effect of Opinion Polls on Public Opinion. British Journal of Political Science, 15, 51 – 74. Source: Journal of Applied Social Psychology 2 Mehrabian, L. Journal of Applied Social Psychology , 28, 2119–2130. and Schmitt, K.