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It’s time to call the Popeye’s tweet a huge social media win

Communications Conversations

And Stephon Diggs. Just look at a few of the key metrics that Popeye’s is most likely keeping an eye on for a launch like this: Engagement/impressions (#trending). The lines and foot traffic was so huge that employees were working overtime to make sure people were served. And, what we can see is impressive. POPEYE’S!