B2B Marketers: Even more data is coming, are you ready?
Shift Communications
FEBRUARY 4, 2015
The world seems awash in data with trends like IoT, wearables and big data dominating the headlines. For a B2B marketer, these headlines can feel very consumer oriented and likely not relevant. That approach, although understandable on the surface, misses a number of undercurrents that B2B marketers will start to encounter.
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