article thumbnail

Top Data-Driven PR Trends of 2016: Interactive Infographics

Shift Communications

In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. Trend #1: Interactive Infographics. We marketers and communicators have killed the infographic. Can the news media absorb the volume of infographics we churn out? In a word, no.

article thumbnail

{PR}edict: Predictive Analytics and the Future of PR, Part 3

Shift Communications

What Would PR Do? I personally don’t have a PR agency for my blog, but if I did, I would provide them this data. What would a data-driven PR agency like SHIFT do with it? to match these themes in the months when my search volume is highest, so that I’m in print when people are already finding my website.

Analytics 132