Data-Driven PR Government Pitching Social Media 
Sword and the Script
DECEMBER 21, 2021
As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. Social media livestreams will become acceptable as mainstream ‘news.’. Data-driven PR.
ImPRessions - Crenshaw Communications
JUNE 28, 2018
Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. A PR campaign can include a general theme or direction found in social media data or patterns, or the social data can inform a content calendar.
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