Crisis Management 101: Shark Week Case Study, Pt. 1
Shift Communications
JULY 19, 2017
There’s the tide of public opinion – the heat, the energy. s PR reps/trusted advisors/crisis comms ride-or-dies, deny the fire of its resources we shall. to help ensure his vegan donut business and brand reputation doesn’t suffer during or after Shark Week. There’s your speed of reaction to it – the catalyst.
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