Crisis Management 101: Shark Week Case Study, Pt. 1
Shift Communications
JULY 19, 2017
There’s the tide of public opinion – the heat, the energy. As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. There’s the something you did or something you’re responsible for – the fuel. There’s your speed of reaction to it – the catalyst.
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