Crisis Management 101: Shark Week Case Study, Pt. 1
Shift Communications
JULY 19, 2017
There’s the tide of public opinion – the heat, the energy. s PR reps/trusted advisors/crisis comms ride-or-dies, deny the fire of its resources we shall. to help ensure his vegan donut business and brand reputation doesn’t suffer during or after Shark Week. Media training. Owned media/messaging. Media relations.
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