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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. This fragmentation will affect PR, marketing and advertising pros as we try to keep up with changing attitudes and trends to get our messaging through to the right people.”. PR has a bigger role in content.

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PR Rock Stars: Boston Scientific’s Amanda Gebhard

Communications Conversations

What’s the biggest trends you’re seeing in social media when it comes to health care marketing right now? Surprisingly, live video seems to be an emerging trend in healthcare. Influencer marketing is another trend that’s gaining traction in medical communities. They’re getting a heck of a deal.