Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. This is largely a reflection of what PR professionals say they measure, according to The JOTW Strategic Communications Survey for 2022. But just 2% said “always.”.

Interviews 104

Interviews Publicity Technology Social Media 104

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement. Owned media is the top area of emphasis, according to the survey.

Marketing 196

Marketing Content Marketing Data Social Media 196

PR Conversations

SEPTEMBER 22, 2015

For the Italian women I surveyed, a career in public relations was their first choice of occupation. Other strategic areas that relate include interpreting numbers and translating them into meaningful data about reputation, organizational issues, crisis management and so on.

Interviews 40

Interviews Enterprise Corporate Internal 40