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How Carnival Cruise Lines Built a Resilient Brand After Crisis

Cision

Want more insights on how your brand can combat a crisis? Read the crisis communications white paper!

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Why PR Pros Are The Most Versatile Writers

ImPRessions - Crenshaw Communications

As a profession, public relations evokes images of media pitching or crisis management. That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. See this earlier post for more on uses for the modern press release. The long game.

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Be Human: 4 Lessons From xPotomac 2015

Cision

If you want content to take off and go viral, think about emotional storytelling, not necessarily what everyone else is doing. Click here for outside-the-box content marketing ideas in our free white paper! Risk management is so much harder and more expensive today,” says Andy. Bring your own unique story.

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2022 PR Predictions

Landis PR

Credible, quality content gives depth to brand stories, particularly if supported by own research reports, surveys and white papers. Now, when planning forward, we should emphasize Issues Management techniques to avoid having to deploy Crisis Management.

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