article thumbnail

How to Prepare a PR Crisis Plan

Prohibition

You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. This is especially important in times of crisis or if you have a relatively new product or brand, as it will allow you to identify any changes in consumer sentiment immediately.

Crisis 62
article thumbnail

2024’s Top 5 PR Trends: What to Watch

Newsfile

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? ROI: Financial return compared to PR costs.

Trends 105
article thumbnail

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

Data and metrics have emerged as the most powerful tools for creating better brand awareness, social media engagement and quality web traffic. We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement. Year of employer branding.

Marketing 189