Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers
Cision
JUNE 6, 2017
In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. Years ago, they were your neighbors, the local power brokers, a labor leader, or the respected business sage. 19 percent were piloting a program.
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