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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

Years ago, they were your neighbors, the local power brokers, a labor leader, or the respected business sage. Crisis management: Having relationships with industry authorities can help shut down a problem in a crisis but you need to have an established and ongoing relationship before you can call on them to help.

Marketing 239
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Maximising resilience of health and well-being assets in crisis situations

PR Conversations

Perhaps convincing employers that ongoing post-crisis support, including counselling and respite leave, could be tied to such statistics so the cost of losing experienced staff members post-crisis is understood. Second, I’d like to consider more the notion of superhero status in crisis management.

Crisis 63