article thumbnail

7 Occasions When PR And Marketing Must Work Together

ImPRessions - Crenshaw Communications

PR and marketing are perceived very differently, especially in a corporate environment. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A new product launch.

Marketing 310
article thumbnail

Boost Your Brand’s Appetite: How to Find the Perfect Food PR Agency

Prohibition

Additionally, consider the agency’s expertise in digital PR and social media marketing, as these channels play a vital role in today’s landscape. Others focus on food and beverage product launches, working closely with food companies to generate excitement and media coverage around new offerings.

Agency 62
article thumbnail

The Public Relations Agency: Your Secret Weapon

Doctor Spin

In this arrangement, you designate a specific PR agency as your primary agency for all public relations needs that may arise. The agency of record manages all aspects of your PR strategy , including media relations , crisis management, and strategic communications. Retainer PR agency. Single PR project.

Agency 52