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PR Episodes: Our Biggest Takeaways from PR Experts

Prowly

If you missed it, it featured 30-minute discussions with top PR experts over 5 days.

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Crisis Management 101: Shark Week Case Study, Pt. 1

Shift Communications

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. is suffering a crisis.

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Shark Week Case Study: A Lesson in Crisis Management, Pt. 2

Shift Communications

As soon as the crisis hits, it’s critical to assess what people are saying about it. s team can use Google Trends to monitor for increased consumer interest in subjects that could be bad for business. The post Shark Week Case Study: A Lesson in Crisis Management, Pt. Analyze the land(sea)scape.

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What is Tech PR? PR strategies that sell your tech brand

Prohibition

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. It requires an understanding of the audiences and industry trends, as well as excellent copywriting skills.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. ROI: Financial return compared to PR costs.

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