Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”.

Communications 122

Communications Crisis Internal International 122

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 30, 2017

One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. Then it got picked up by a crisis communications specialist who asked to run it in his newsletter. 7) How B2B Marketing Can Get More out of Trade Shows.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72