Crisis Communications Document Interviews Viral 
Prohibition
JANUARY 24, 2022
Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. What causes a crisis to go viral?
Sword and the Script
MAY 12, 2020
Additional considerations: Post HTML versions of your press releases – not just PDFs; Create a separate RSS feed for your newsroom that carries just news; Offer reporters a way to sign up for distribution lists that send just for news; and An online newsroom also gives you a platform to rapidly standup a crisis communications response.
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Prohibition
DECEMBER 17, 2021
When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.
MaccaPR
SEPTEMBER 13, 2016
The same goes for any incriminating digital files – e-mails, documents and presentations – that might reveal your company’s most embarrassing actions. Lochte identified the guilty parties during an interview on ABC-TV’s “Good Morning America” saying journalists had taken his “huge mistake” and made it into “the worst weeks of his life.”
MaccaPR
SEPTEMBER 14, 2015
Yet, few have asked the more urgent question that faces all brands in this era when smartphones guarantee that a spokes-celebrity’s scandals will be documented for viral eternity: Why wait to act until a brand’s spokesperson is arrested, convicted and imprisoned, his perp walk (and your brand’s collapse) documented across the America?
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