Remove Crisis Communications Remove Data-Driven PR Remove Local Remove Pitching
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Crisis Issue? Own It: Shark Week Case Study, Part 4

Shift Communications

The important part of a press release is the proactive media pitching that accompanies a press release. While issuing a press release over a distribution wire is effective, personally pitching key contacts in the national, trade and local media will be an added layer of exposure for any announcement. The lists go on.