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2024’s Top 5 PR Trends: What to Watch

Newsfile

Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Data-driven PR Data-driven PR uses analytics to guide PR strategies.

Trends 52
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2024’s Top 5 PR Trends: What to Watch

Newsfile

Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies.

Trends 105
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Crisis Issue? Own It: Shark Week Case Study, Part 4

Shift Communications

The important part of a press release is the proactive media pitching that accompanies a press release. While issuing a press release over a distribution wire is effective, personally pitching key contacts in the national, trade and local media will be an added layer of exposure for any announcement. The lists go on. If, like G.W.,