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Corp Comm Frets Leadership in Crisis Comms, says Study

Sword and the Script

What potential crisis could have a substantial impact on your business? That’s the essence of crisis communications planning – preparing for the worst before it happens. As if convincing management of the need for, and value of, crisis planning wasn’t already a challenge! C orp Comm Unprepared for Crisis.

Study 60
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PR measurement and digital communications two biggest skills gaps for PR

Stuart Bruce

The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is the top skill that respondents want to address in the next 12 months. It was conducted online using Survey Monkey in November and December 2014.

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The Need to Serve, Protect — and 5 Steps to Communicate

Reputation Us

This month’s PR Week , a nationally recognized public relations magazine, highlighted the efforts that police departments across the country are making to connect with communities and address what it calls a “public perception crisis.”. Step #3: Develop a communications plan. The S.W.O.T. It should transform the S.W.O.T