Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. This is largely a reflection of what PR professionals say they measure, according to The JOTW Strategic Communications Survey for 2022. But just 2% said “always.”.

Interviews 104

Interviews Publicity Technology Social Media 104

PR Conversations

SEPTEMBER 22, 2015

For the Italian women I surveyed, a career in public relations was their first choice of occupation. Despite the relativity scarcity of men holding Italian PR positions in general, this does not make it easier for females to climb to the highest positions on the corporate ladder.

Interviews 40

Interviews Enterprise Corporate Internal 40