Remove Content Marketing Remove Print Remove System Remove Trade Shows
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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

This has led to less time for attending press events, trade shows, and covering stories, making B2B PR harder than ever. Almost 60% named print media as one of the most difficult mediums to secure coverage, and 46% said television.” This boosts visibility and may inspire similar content if the story performs well.

Media 98
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Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report

Sword and the Script

Analysis: B2B marketing must develop its market. While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. 44% say content marketing.

B2B 64
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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. I have colleagues who also layer on Trello and other content management systems as well.