Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. He has also been a marketer and accepts an occasional commission for business writing. 4) What is your assessment of this trend toward content marketing ? “In In one sense, it’s not new.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? PR 20/20’s Guide for Top Marketing Resources. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

Beyond PR

MARCH 17, 2016

Content Marketing. Content marketing can be a cost-effective and high-impact tactic to strengthen your online presence and generate new leads. Before you begin creating content, you’ll need to identify your content’s purpose and research your target customer to learn their preferences and informational needs.

Marketing 40

Marketing Small Business Web Nonprofit 40