Sword and the Script

DECEMBER 21, 2021

Scott Kaminski , Senior Marketing Manager, Häfele America Co. . Growth of independent journalism. “We We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Data-driven PR. PR in 2022: 4 predictions for the year ahead (Agility PR).

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ImPRessions - Crenshaw Communications

JUNE 21, 2018

Here are some compelling reasons why tech PRs should embrace the trend. 5 reasons to embrace data-driven PR. Data-driven pitches win points with journalists. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics.

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Shift Communications

JANUARY 5, 2015

Journalism isn’t dead. Journalism just continues to evolve. All of these new channels present challenges, but also opportunities: the savvy PR practitioner will focus on mastering a few of them and gaining influence in those communities to ensure great results. Behind the Scenes.

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