Remove Content Marketing Remove Customer Service Remove Newspapers Remove Television
article thumbnail

Qualify Hard; Close Easy: Leads in Unscripted Marketing Links

Sword and the Script

Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog. As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet.

article thumbnail

An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

This can include the number of times an article is shared on social media, or the number of people who see a television segment. Gini Dietrich: Gini Dietrich is the founder and CEO of Arment Dietrich, a PR and content marketing firm. It was developed by Gini Dietrich, the CEO of Arment Dietrich, a PR and content marketing firm.

article thumbnail

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

But many companies jumping on the content marketing band wagon get it spectacularly wrong. But now as we reach maturity as young adults we’ve learnt how to listen and understand so social media becomes embedded in more and more aspects of the business moving from marketing and communications to customer service and beyond.