Sword and the Script

OCTOBER 25, 2022

Those who said communications work has “changed very significantly,” wrote: 1. More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. Lines between what constitutes PR and content marketing continue to blur. Actual and perceived crisis 24/7. “A

Communications 122

Communications Crisis Internal International 122

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. ” ~ Kathy Casciani , Founder, Azul PR + Communications 17.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

APRIL 2, 2019

MacEwen has about legal economics, I do believe corporations had a role in the market dynamics too. I’d like to believe, PR agencies that specialized in crisis communications can identify here. They developed these things called “outside counsel guidelines” (OCGs) that in part detailed what they will pay for and what they won’t.

Agency 93

Agency Trends Marketing Survey 93

Sword and the Script

DECEMBER 26, 2017

Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics. Search marketing and SEO statistics. Content Marketing Statistics. 2) Content marketing supports lead nurturing. 3) Quality matters in content marketing.

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Landis PR

DECEMBER 4, 2023

Content creation is merely experiencing the next wave of its evolution. That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies. That said, it’s important to start small and strategic.

Marketing 59

Marketing Content Marketing Storytelling B2B 59