Content Marketing Crisis Management Customer Service Ethics 
Sword and the Script
JANUARY 3, 2023
Social media: PR practitioners may manage an organization’s social media accounts and use them to communicate with the public and promote the organization. Gini Dietrich: Gini Dietrich is the founder and CEO of Arment Dietrich, a PR and content marketing firm.
Onclusive
AUGUST 30, 2023
Whether it’s social media, advertising campaigns, or customer service interactions, the brand’s voice, tone, and messaging should remain cohesive. Swift and thoughtful responses to negative feedback can help in managing and mitigating potential reputation crises.
Sword and the Script
DECEMBER 20, 2022
“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.
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