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What Taylor Swift Can Teach You About Social Media Marketing

MaccaPR

The Nashville-bred superstar has leveraged every element of her social identity – on Facebook, Twitter, Instagram, Tumblr, Pinterest, Vevo and YouTube – to make "1989" the #1 best-selling album of 2014. million views for the “Shake It Off” video. Source: Billboard ). Lesson #1 - Embrace The Mass Intimacy of Social Media.

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

In the Third Annual Grunig Lecture Series[iii] at the PRSA International Conference in October 2010, Larissa and James Grunig explained the original objective and motivation of the research team. "We During the October 2010 speech at the PRSA International Conference, Larissa Grunig said. I’m a PG Tips drinker myself.