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Social Media Intelligence Can Boost the Bottom Line

The Proactive Report

The more you know about your customers, clients, employees, and competitors, they better your planning will be. There is a ton of information available in the social networks and conversations, but it takes technology, commitment, and work to find all the threads. These are the people who shape the narrative around your brand.

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PR and marketing: What’s the difference?

Public Relations Sydney

As PR professionals we are often asked how public relations (PR) differs from marketing. This covers a broader audience across customers and media, to employees and shareholders. What about Digital Marketing and Digital PR? Essentially it is about selling the product or service.

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What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? PR Tech Sum: Business Wire, Meltwater, Onclusive, Cision, TrendKite

Sword and the Script

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. Do you remember the last time you needed support from a technology provider?

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