Stephen Waddington

AUGUST 2, 2019

Propaganda has no place in modern public affairs or public relations. Community building on Facebook is often used by brands and organisations as a means of building support for a campaign. Astroturfing should be called out in the strongest terms. Transparency is critical to avoid claims of conflict of interest.

Public Affairs 96

Public Affairs Publicity Sports Government 96

Waxing UnLyrical

FEBRUARY 3, 2016

in team sports. The modern-day work environment doesn’t do a whole lot to help the situation either , especially for those of us who work in public relations and find ourselves communicating more and more via social media platforms. Social media interaction isn’t exactly a team sport. I can have a good idea.

Sports 40

Sports Public Affairs Ethics Nonprofit 40

Mindful Marketing

SEPTEMBER 8, 2018

The last game he played was in January of 2017, but Kaepernick has since become the face and voice of a movement that extends well beyond professional sports. ” The first step in this Mindful Marketing analysis is ethics: Does Nike’s ad uphold societal values?

Sports 50

Sports Ethics Public Affairs Analysis 50