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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

The committee recently hosted a webinar for program faculty to discuss trends in strategic communications and best practices in teaching the course. At West Virginia University, Elizabeth Oppe, teaching associate professor, Reed College of Media, teaches the strategic communications seminar during the on-campus residency for online students.

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PR’s Crucial Role in Strengthening Cybersecurity Awareness

Burrelles Fresh Ideas

Overall, National Cybersecurity Awareness Month serves as a reminder that cybersecurity is a shared responsibility, and everyone can take steps to protect themselves, their organizations, and their communities from cyber threats. Crisis communication preparedness: Preparing for cybersecurity incidents is as crucial as prevention.

Education 112
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4 Corporate Communications Lessons From Hurricane Harvey

PRSay

Similarly, companies can anticipate many of the resources they’ll need if a crisis strikes. Before you obtain help, get to know qualified crisis advisers: outside legal counsel, crisis communications experts, and specialists such as forensic accountants and cyber experts.

Corporate 107
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From Online to Offline: Social Media Creates International Opportunities

Karen Freberg

When I shared my blog post about my sabbatical, Dan asked me if I would be willing to come out to Wellington for an invited talk to Victoria University and do a presentation on my work in social media and crisis communication. Not engaged on social media, drop everything and talk with your community. What did I say?

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PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

Broadening contact lists and building even more robust connections can be accomplished through active participation in numerous community events, such as workshops, seminars, or conferences within specific industries. Sometimes, it just takes a little community spirit.

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Back to School! 3 Solo PR Pros on Becoming an Adjunct Instructor

Solo PR Pro

Courses may be as broad as Principles of PR or PR Campaigns, or as focused as Working with Influencers, Crisis Communications or Nonprofit PR.” DBC: I've always organized workshops and seminars, so you could say teaching comes naturally to me. They may be able to offer referrals to start the hiring process.

Education 107
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Engaging (and grilling) the social side of James Grunig

PR Conversations

I thought the new media offered tremendous potential for environmental scanning, issues management, rumor control, and crisis communication. I continue to believe the cyber media have great potential for research and listening, but I also see great potential for dialog, or two-way symmetrical communication.