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The 22 Responsibilities of PR and What They Entail

Onclusive

Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Media Training With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization.

Training 195
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The 21 Responsibilities of PR and What They Entail

Onclusive

Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Media Training. With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization.

Training 370
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The 20 Responsibilities of PR and What They Entail

Onclusive

Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. communications for Bayer Corporation, explains more in this Forbes article outlining internal communications best practices. Media Training. Executive Thought Leadership.

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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

The committee recently hosted a webinar for program faculty to discuss trends in strategic communications and best practices in teaching the course. Students have a clear path to understanding the value of reputation and its connection to strategic communications. Faculty talk trends and current events.

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So Your Spokesperson Flew the Coop…

Waxing UnLyrical

Invest in getting your spokesperson(s) media trained. Getting media trained helps you stay on message and bridge back to you talking points without sounding like a robot or some disingenuous suit – a *big* problem to avoid when you’re in crisis mode. Take the time to develop a crisis communications plan.

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What is Technology PR?

5W PR

Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand. Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements.

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What the Uvalde Shootings and Other Crises Reveal about Press Conferences

PRSay

Throughout the first press conference after the crisis strikes, spokespeople best serve the media, the public and themselves by repeating that initial reports may change as further details come to light. My position is: If you didn’t say it during the rehearsal, then don’t say it to the press or any other audience.