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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Over the past decade, the media and the internet have helped create global awareness about key environmental issues, creating a shift in attitude and behaviour change among consumers and investors. Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer.

Ethics 40
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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Over the past decade, the media and the internet have helped create global awareness about key environmental issues, creating a shift in attitude and behaviour change among consumers and investors. Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer.

Ethics 40
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article thumbnail

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Over the past decade, the media and the internet have helped create global awareness about key environmental issues, creating a shift in attitude and behaviour change among consumers and investors. Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer.

Ethics 40
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How to Get On in New Communications: Be Nice

ZudePR

I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. He is also the author of Content Chemistry, The Illustrated Handbook for Content Marketing. . “I share to be part of a community. I get to learn from those more experienced than me.