en Communications Leadership Presentation Video 
Stephen Waddington
DECEMBER 11, 2019
It has contributed to research projects, and developed thought leadership content. Its members have presented at conferences around the world. Data-driven PR, powered by AI, is impacting the evolving face of communications. Other professions such as finance, banking, law and accountancy are upskilling en masse.
Stephen Waddington
AUGUST 27, 2018
[i] The model describes the different forms of communication between an organisation and its stakeholders. James Grunig assembled a team of six public relations academics and practitioners under his leadership. Programme level – effective organisations must empower public relations as a critical management function.
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