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Communications

Data-Driven PR

Beets, Tomatoes…Big Data?

Shift Communications

OCTOBER 1, 2015

No recipe books, no Pinterest, no “phone my mom” option. The chefs are faced with only the data the ingredients provide and their own intuition. As I sat watching these chefs whip up their treats, it got me thinking – this is exactly what we as marketers and communicators do every day. The post Beets, Tomatoes…Big Data?

Big Data

Big Data Data Pinterest Storytelling

The secret to becoming a trusted PR professional

Shift Communications

FEBRUARY 23, 2015

Untrusted PR professionals who don’t do the hard work of building relationships often focus only the client’s interests. Many of the communications systems of the digital age DO scale, such as email, instant messaging, text messages, and social media. This is where data-driven PR has a chance to shine.

Data-Driven PR

Data-Driven PR Infographics Pitching Data

Public Relations Today

Beets, Tomatoes…Big Data?

The secret to becoming a trusted PR professional

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