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11 Shrewd PR and Marketing Predictions You Can Bank On

Sword and the Script

The ability to touch and feel is a novelty to a generation weaned on wireless.”. Related Content Worth Checking Out. One Bold Content Marketing Prediction for 2016. PR is the Best Kept Secret in Effective Content Marketing. In Content Marketing, Marketers Might be Losing Their Way.

Banking 60
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How Amazon Uses Brand Storytelling to Inspire Investment

Beyond PR

Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. You’re not going to get anywhere today if you don’t have a credible, unique story,” says Ken Wincko, SVP of Marketing at Cision and PR Newswire, in Branding for Growth: A C-Level Strategy.