Sword and the Script

JANUARY 5, 2016

The ability to touch and feel is a novelty to a generation weaned on wireless.”. Related Content Worth Checking Out. One Bold Content Marketing Prediction for 2016. PR is the Best Kept Secret in Effective Content Marketing. In Content Marketing, Marketers Might be Losing Their Way.

Banking 60

Banking Marketing Wireless Advertising 60

Beyond PR

AUGUST 25, 2016

The publishing industry is the established market that Amazon looked to grow its enduring franchise. Author James Rubec, Cision Content Strategist, is a content marketer, researcher and brand journalist who for the past year with Cision has told data stories about global news events, public affairs and what motivates people to take action.

Storytelling 40

Storytelling Brand Branding Wireless 40

Sword and the Script

MARCH 20, 2018

Live events are not only the most widely used enterprise content marketing channel, they are also viewed as the single most effective B2B marketing tactic. 2) How has event marketing evolved or changed over the course of your career? First, event marketing has become a whole lot smarter.

Industry 70

Industry Marketing Enterprise Mobile 70