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Brand Marketing Fun-damentals That Consumers Crave

PRSay

More than three in five, or 62%, say humor in a brand’s TV, radio, online, social media and/or print presence makes them consider the brand “fun.”. Fun has a physiological impact in the brain, with studies showing that it increases serotonin levels — the chemical that regulates many basic processes like sleep, memory and mood.

Consumer 166
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Issue? Crisis? What’s The Difference and Why Is It Important?

Melissa Agnes

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. An issue is an identified event or trend which could have a significant impact on the organization.

Crisis 249
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Issue? Crisis? What’s The Difference and Why Is It Important?

Melissa Agnes

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. An issue is an identified event or trend which could have a significant impact on the organization.

Crisis 133
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Meet the Media: Jim Park, Freelance Editor at Heavy Duty Trucking & TruckNews

Bianchi Biz Blog

Can you tell us what types of stories, trends or issues are on your radar now? I worked mostly liquid chemical tankers, but I ran a small company of my own for three years specializing in touring theatrical productions. My specialty is coverage of equipment issues, from engines to brakes and everything in between.

Meeting 86