Brand Marketing Fun-damentals That Consumers Crave
PRSay
OCTOBER 10, 2022
More than three in five, or 62%, say humor in a brand’s TV, radio, online, social media and/or print presence makes them consider the brand “fun.”. Fun has a physiological impact in the brain, with studies showing that it increases serotonin levels — the chemical that regulates many basic processes like sleep, memory and mood.
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